This week’s posts have been somewhat similar in gist and content to week 5’s but possibly taken more from the perspective of the economy of MOOCs. MOOCs are one of those inventions where the whole seems greater than the sum of the individual parts, often making us wonder if they are seen as a product, a service or even both (Sultan, 2014)?
This week I spent some time analyzing discourse in the MOOC I have chosen, mostly what brought the people on the MOOC to take the course. The MOOC I have chosen ‘Launching Innovation in Schools‘ (which I decided to change to earlier on) is mostly populated by professionals in education. Most of those who took the MOOC decided to do so because they felt they could take something out of the course as opposed to simply taking the course for self-satisfaction (which in a way is also taking something from the MOOC). In this way, a MOOC represents a service. It is providing the necessary material for someone to learn. Yet MOOCs are also a form of ‘servitization‘, defined as
“the increased offering of fuller market packages or ‘bundles’ of customer-focused combinations of goods, services, support, self-service and knowledge in order to add value to core product offerings” and claim that manufacturing firms are increasingly moving towards offering services in order to avoid competing on cost alone.
(Vandermerwe and Rada as cited in Sultan, 2014)
Online communities pertaining to MOOCs are therefore a phenomenon that is part of this servitization but without the need for MOOC organisers to invest any capital into it. They do advertise numbers of participants in an effort to attract more people to the course and investment is required in designing the platform to allow for communication but it is like parking a hamburger van outside a football stadium. All you have to do is wait for the people to come by with little effort.
References:
Sultan, N. (2014) Cloud and MOOCs: The Servitization of IT and Education. Available at: https://www.uos.ac.uk/sites/default/files/basic_file/CLOUD-AND-MOOCS.pdf. (Accessed: 20th January 2020).
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