‘Ever have that feeling where you’re not sure if you’re awake or dreaming? (Neo – The Matrix).
It is equally interesting and terrifying what algorithms can gather from the inadvertent browser or user of social media who spends a second more hovering over an image or as soon as the ‘Like ‘ button is pressed.
What would it mean to developers and advertisers to make their algorithms more accessible? How can the informed user be more aware of what data is being collected from him/her and to what purpose? Are the hidden machinations behind most of today’s platforms kept hidden because of competitors or is there a darker reason? Groups like Algorithm Watch advocate transparency when it comes to the use of algorithms while studying the effect of algorithms.
Since ‘algorithms will play an ever-increasing role in the exercise of power’ (Kitchin, 2017), it is vital that a code of ethics is in place both to protect the user but also to allow researchers access to some of the workings behind complex algorithms in an effort to study the ramifications and effects they have on the public, thereby ascertaining how ‘carefully crafted fictions’ they are (Gillespie, cited in Kitchin, 2017) and avoid the spread of fake news mentioned below:
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References:
Kitchin. R., (2017) Thinking critically about and researching algorithms,
Information, Communication & Society, 20:1, 14-29, DOI: 10.1080/1369118X.2016.1154087

