The UK government’s advisory body on AI ethics believes that social media platforms should be regulated when it comes to the algorithms used to promote media on social networking. They are also proposing that the government should push social networks to allow independent researchers access to their data, thereby doing away with one of the main obstacles of researching into the way algorithms work as defined by Kitchin (2017), that of ‘black boxing’ .
Such legislation would control the display of ‘high-risk’ adverts such as political adverts but also adverts related to jobs and ‘age-restricted products’. This legislation aims to find a middle ground between two opposing poles, the liberal American view to online freedom and the strictly controlled extremes imposed by China.
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References:
Kitchin. R., (2017) Thinking critically about and researching algorithms,
Information, Communication & Society, 20:1, 14-29, DOI: 10.1080/1369118X.2016.1154087
