The Truman Syndrome and Surveillance Capitalism

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I happened to watch The Truman Show yesterday and could not help but notice a number of similarities with issues arising from the literature around algorithmic cultures. The script is peppered with examples of nudging on a subconscious (and then conscious) level that helped keep Truman oblivious to the fiction going on around him while stopping him from travelling outside the dome.

I then spent some time on the internet, looking for literature pertaining to the nudging of Truman and found this instead which shows how the film was inspirational at a time when social media hadn’t yet been popular. There are several parallel themes between the film and concerns of social media nowadays, especially the fact that

Truman is watched and recorded everywhere he goes, and this is used to build up information about his patterns and behaviour, which are then used to provide him with a version of things he wants.

Trott, T.(2018)

References:

Trott, T.(2018). How ‘The Truman Show’ Warned Us About Social Media (Before It Was Invented). Available at: https://medium.com/framerated/how-the-truman-show-warned-us-about-social-media-before-it-was-invented-f19819f1c87a. (Accessed: 22nd March 2020).

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