Viewing different Coursera courses to influence my recommendations

The tweaks to my Coursera profile and learning plan have had a fairly limited effect so far on my Coursera recommendations.

I notice my recently viewed courses have an impact, so will look to alter this:

Recently viewed courses in Coursera
Recently viewed courses in Coursera

First, I am switching my profile and learning plan to a nurse in the healthcare industry:

Coursera profile
Coursera profile
Coursera learning plan
Coursera learning plan

…courses that others identifying themselves as nurses now appear…

Coursera - 'People who are Nurses took these courses'
Coursera – ‘People who are Nurses took these courses’

Notably, the first is “nursing informatics” – could this be another example of information technology dominating results?

I view some courses related to ‘Everyday Parenting’, ‘Mindfulness’, ‘Well-Being’ and ‘Buddhism and Modern Psychology’ and ‘Social Psychology’.

Below some more computer science/information technology degree recommendations…

Coursera 'Earn Your Degree'
Coursera ‘Earn Your Degree’

There are some courses displayed on ‘Personal Development’. Many are not particularly related to the areas I specified, however it is a rare opportunity to see recommended courses that are not computer science or information technology.

Coursera Personal Development
Coursera Personal Development

My explorations seem to again show a privilege towards computer science subjects – again, not surprising given the background of the founders.

However, this limited focus does seem slightly at odds with Coursera’s own slogan:

‘We envision a world where anyone, anywhere can transform their life by accessing the world’s best learning experience.’
(About Coursera)

As previously discussed, the approach for those from a Western university-educated computer science background to build something for themselves, raise funds through investment but then market it as a “universal” solution that is “best” for all appears quite common.

Tweaking my “profile” in Coursera to “software engineer”

Further to setting my initial (false) “profile” and playing with my Coursera “learning plan”, I have now tweaked my profile to indicate I am a software engineer at “Executive Level” at Facebook, with a masters :

Tweaking my Coursera profile
Tweaking my Coursera profile

I have also set my learning plan so that I am a “software engineer” in the “technology” industry:

Coursera learning plan
Coursera learning plan

The key difference here is the recommended course list, which now suggests courses that other software engineers have taken:

Coursera recommendations
Coursera recommendations

There seem to be a wealth of courses in the area, which is perhaps unsurprising given my other experiences of the site so far.

SoundCloud and Spotify recommendations – a “you loop”?

Here is the Spotify playlist which has been connected to my lifestream…

EDC Spotify playlist
EDC Spotify playlist

…and today’s recommended songs…

Spotify recommended songs
Spotify recommended songs

…which, with a few exceptions, are largely very “similar” or songs from the same albums.

My SoundCloud recommendations appear to be partly influenced by listening to a podcast from Meet The Education Researcher

SoundCloud 'Artists You Should Know'
SoundCloud ‘Artists You Should Know’
SoundCloud 'Artists You Should Know'
SoundCloud ‘Artists You Should Know’

 

Are these examples of the algorithm pushing “similar” content and perhaps also changing my perception of what I should listen to? Have I been in a “you loop“? Have my recommendations been influenced by others listening to them?

Changing my “learning plan” in Coursera

I changed my Coursera “learning plan” to indicate that I am a Teacher/Tutor/Instructor in the Education industry, to compare the results with my previous exploration of Coursera.

The results are more varied (and not exclusively focused on software development or the “tech” industry), however there are still various programming, data/computer science and business options presented (despite expressing no preference for this kind of industry):

Coursera recommendations
Coursera recommendations after altering my “learning plan”

Coursera recommendations (based on false data) – what inclusions and exclusions are apparent?

I am experimenting with inputting false information about myself in Coursera, in order to see the difference in algorithmic recommendations. Here is how I described myself…

False data provided to Coursera
False data provided to Coursera

… and here are some recommendations provided after entering the above data…

Recommendations provided by Coursera
Recommendations provided by Coursera

The top listed courses are exclusively technology-based and “offered by” Google, and appear to have no direct connection to my listed industry “Health and Medicine”…

While my explorations were very limited here, in some ways this seems fairly consistent with my experiences of using certain (but not all) MOOC or educational course/video sites (and even more general “apps”). As soon as you step outside of the area of computer science, the range of courses is more limited, despite the sites themselves being presented as general educational sites. In looking to change my “learning plan” options (which change your profile and recommendations) revealed the “default” or “suggested” text, presented before you enter your own profile options:

Setting your Coursera "learning plan"
Setting your Coursera “learning plan”

You can see the results of my profile/”learning plan” alterations here. However, at this stage of deciding my profile options, the “software engineer” who works in “tech” seems to be the “default” starting point here. This is all perhaps no surprise given that Coursera was set up by Stanford computer scientists; as often seems the way, the developers build something for themselves (ensuring a seamless user experience for their own circumstances) and then only later branch out.

One example outside of education here is the online bank Monzo, whose early customer base was ‘95% male, 100% iPhone-owning, and highly concentrated in London’ (Guardian 2019). This description mirrors the co-founder Tom Blomfield, as he himself admits:

‘Our early customer was male, they lived in London, they were 31 years old, they had an iPhone and worked in technology. They were me. I’ve just described myself. Which has huge advantages, right? It’s very easy to know what I want.’ (The Finanser 2017)

While Monzo does claim to have a focus on social inclusion (This is Money 2019), why is this always seemingly secondary to building the app, gaining users (similar to themselves) and getting investors on board? Should social inclusion, whereby apps are designed for all users in a democratic fashion where everyone has a say, not be inherent in the very beginning planning, design and development processes? There may be a place here for considering platform cooperativism, inclusive codesign and participatory design approaches here (see Beck 2002; Scholz and Schneider 2016; West-Puckett et al. 2018).

Coming back to education, if Coursera have taken a similar approach as Monzo to designing their platform and building up their catalogue of courses, it is perhaps concerning that who do not mirror the designers and developers may be left excluded and on the margins.

Conversely, an inclusive codesign approach may have produced different results. As Trebor Scholz (P2P Foundation 2017) explains:

‘The importance of inclusive codesign has been one of the central insights for us. Codesign is the opposite of masculine Silicon Valley “waterfall model of software design,” which means that you build a platform and then reach out to potential users. We follow a more feminine approach to building platforms where the people who are meant to populate the platform are part of building it from the very first day. We also design for outliers: disabled people and other people on the margins who don’t fit into the cookie-cutter notions of software design of Silicon Valley.’
Trebor Scholz (P2P Foundation 2017)

FutureLearn recommendations

Here are my recommendations from FutureLearn, at least in part likely informed by some of the MOOCs I signed up to while deciding upon my micro-ethnography. These MOOCs include:

FutureLearn recommendations
FutureLearn recommendations

Signing up for these MOOCs appears to have affected these recommendations fairly significantly, given there are recommended courses in the areas of research, security and programming. However, there appear to be few (if any) courses directly touching on the areas of anthropology and music (which my enrolled courses cover); this may be due to lack of currently available courses although there may be other reasons.

How have other people been involved in shaping results?

It is not clear (at least from this page) how they make the recommendation decisions, but there may well be algorithmic ranking based on sponsorship, course popularity or “staff picks”. Therefore, it’s possible that other students’ enrolments or FutureLearn staff decisions may alter my recommendations.

Do results feel personal or limiting? Is this optimisation, or a you loop’?

I don’t think I would normally make use of the explicitly labelled recommendations, however I often make use of the search function which may include similar algorithmic ordering and ranking. The choices here seem fairly limiting, almost persuading me that – in order to be an “expert” – I should study them. There seems to be the assumption that I would choose to study a similar course to one I have studied before, even though in reality I would probably want to look at something completely different.

What might be the implications?

My concern, looking at both the general catalogue of courses and the recommendations (albeit very briefly), is that certain subjects appear privileged over others (there are a great deal of courses on computer programming, for instance). As mentioned above, this may be down to many other factors (such as course availability), however it would be interesting to see how course enrolment numbers impact upon the ranking. I personally would find this a little disconcerting – I wouldn’t want a course that simply has high enrolment numbers to be privileged in my recommendations. As elsewhere in education, just because a course may have lower numbers or generate less money, it doesn’t mean it is any less important.