A Netflix Algorithmic Play

I have decided to play with my Netflix account and transform it (with a little help from the Netflix algorithm) into a romantic movie selection.

I am trying to prove that Netflix collect tons of data of each user, uses the information to develop a individual profile and uses it to develop my profile in a way to raise my interest in waching more and more movies. The algorithm creates a world of its own interpretation and is therefore not objective. Maybe the word “prove” is not fully correct as it is a fact well known about Netflix.

I used steller to develop a day to day screenshot diary and posted the results via Pinterest on Twitter and my Liveblog.

Have a look into the mixed results of my algorithmic play.

Link to Pinterest 

 

or on steller

 

 

End Week Summary 8 – Algorithm play

Finally approaching the future of education. AI based robots or algorithm based AI systems have introduced and changed many of our private spaces. Knowingly or unknowingly algorithms react to our every virtual step, click, stay, buy, watch or else and create a persona of us and our potential preference, to advertise objects we may like or even better may want o buy.

Google, Facebook, Amazon, Netflix, You Tube  but also other plattforms like coursera or edex do collect data about our behaviour on their pages. Selling their idea of massive data collection with a algorithm which provide us with thinks we may like, something more personal/ individually. And yes for those of us who might have compared google results with a more discrete (non collecting) search engine like Startpage

Yes, it can be very comfortable to have google knowing where you are, where you usually go, what you usually search for and it can be much more frustrating to do the same with a (mostly) non learning search engine but still this comed with a price. Google collects and sells your information, netflix prevents you from other maybe good movies due to your personal preferences, Amazon offers you always similar items or even the MOOCs you’ve been offered are also coming from the same hosts.

In my algorithm play I demonstrate the power of the netflix algorithm, which is actively guiding, influenceing or even forcing me to watch certain movies.

So what does this do with algorithms, AI and education? Will there be robot teachers replacing human teachers in a sort of (for teachers) dystopian vision of the future? Most argue that this will not be the case but educationalists need to admit that they have to open themself for their new “robo” colleagues, who could (and will) deliver or take over certain activities while others will remain with the human teachers.

Freedom from routine, time-consuming tasks will allow teachers to devote more of their energies to the creative and very human acts that provide the ingenuity and empathy needed to take learning to the next level. (Luckin et al. 2016, p.31).

But the education sector needs to understand, criticize and work with these algorithm driven AI systems much more systematically as they do currently.

 

References:

Siân Bayne, Peter Evans, Rory Ewins, Jeremy Knox, James Lamb, Hamish Macleod, Clara O’Shea, Jen Ross, Phil Sheail, Christine Sinclair (2019): The Manifesto for teaching online (DRAFT)