A Netflix Algorithmic Play

I have decided to play with my Netflix account and transform it (with a little help from the Netflix algorithm) into a romantic movie selection.

I am trying to prove that Netflix collect tons of data of each user, uses the information to develop a individual profile and uses it to develop my profile in a way to raise my interest in waching more and more movies. The algorithm creates a world of its own interpretation and is therefore not objective. Maybe the word “prove” is not fully correct as it is a fact well known about Netflix.

I used steller to develop a day to day screenshot diary and posted the results via Pinterest on Twitter and my Liveblog.

Have a look into the mixed results of my algorithmic play.

Link to Pinterest 


or on steller



End Week Summary 8 – Algorithm play

Finally approaching the future of education. AI based robots or algorithm based AI systems have introduced and changed many of our private spaces. Knowingly or unknowingly algorithms react to our every virtual step, click, stay, buy, watch or else and create a persona of us and our potential preference, to advertise objects we may like or even better may want o buy.

Google, Facebook, Amazon, Netflix, You Tube  but also other plattforms like coursera or edex do collect data about our behaviour on their pages. Selling their idea of massive data collection with a algorithm which provide us with thinks we may like, something more personal/ individually. And yes for those of us who might have compared google results with a more discrete (non collecting) search engine like Startpage

Yes, it can be very comfortable to have google knowing where you are, where you usually go, what you usually search for and it can be much more frustrating to do the same with a (mostly) non learning search engine but still this comed with a price. Google collects and sells your information, netflix prevents you from other maybe good movies due to your personal preferences, Amazon offers you always similar items or even the MOOCs you’ve been offered are also coming from the same hosts.

In my algorithm play I demonstrate the power of the netflix algorithm, which is actively guiding, influenceing or even forcing me to watch certain movies.

So what does this do with algorithms, AI and education? Will there be robot teachers replacing human teachers in a sort of (for teachers) dystopian vision of the future? Most argue that this will not be the case but educationalists need to admit that they have to open themself for their new “robo” colleagues, who could (and will) deliver or take over certain activities while others will remain with the human teachers.

Freedom from routine, time-consuming tasks will allow teachers to devote more of their energies to the creative and very human acts that provide the ingenuity and empathy needed to take learning to the next level. (Luckin et al. 2016, p.31).

But the education sector needs to understand, criticize and work with these algorithm driven AI systems much more systematically as they do currently.



Siân Bayne, Peter Evans, Rory Ewins, Jeremy Knox, James Lamb, Hamish Macleod, Clara O’Shea, Jen Ross, Phil Sheail, Christine Sinclair (2019): The Manifesto for teaching online (DRAFT)

End Week Summary_3 – Cyberculture and reality

Last week of cyberculture passed with a major focus on searching the utopia/ dystopia which has become already reality. Referring to some discussions during the #mscidel course, about the use of education technologies during various stages or in various areas of education delivery. Starting from early childhood education to

to individualized AI teaching systems.

Considering technology is introduced at a very early age, with human like emotions, reaction of society towards technology might change in future generations. The use of technology in education will be normal and accepted. Teachers interacting and possibly interacting with AI could be normal in future teacher generations if the balance between technology and the human teacher will be considered valuable.

In this stage we already entering a possible algorithm cultures debate. How do we interact with robots or technology with an incorporated AI? What are the effects on the society. This is not the dystopian sci-fi reality, this is – due to an exponential development of algorithm based artificial technology – a reality in our todays society. Technology is embedded into out daily life, and we start to talk/ interact/ share emotions and information to AI in an ever stronger way.

“Her” might be still an futuristic vision of our interaction but the way how the society sees technology and intelligent technology is changing. “Alexa”, “Siri” or “Cortana” are accepted among our most private environments and even though is is well known that these devices collect information about us, they stay.

Cyberculture as isolated, uncontrollable system has passed, let’s embrace technology as integral part of our community, or shouldn’t we?