Liked on YouTube: The Online Community-A New Paradigm: Mark Wills at TEDxSanLuisObispo



Lister (2009) attempts to define the meaning of ‘online community’ in the context of an environment where ‘the participants are there but not there, in touch but never touching, as deeply connected as they are profoundly alienated’ (Lister, 2009, 209). Thus, this poses a number of challenges, for definitively identifing ‘online community’

Mark Willis’ TEDx aims to show how he believes a real community can be  fostered within an online setting, by focusing attention on 4 criteria for success – longevity, shared values, community management and trust.

Lister, M. (2009) ‘Networks, users and economics’ in New media: a critical introduction, pp163 – 236, London: Routlede